03/22 - 20 ta' Jannar 2022

Circular 03/22


Circular to all audio visual media services,




The Broadcasting Authority has been performing The Media Audience Survey for more than 25 years. These studies give periodic detailed insight into the local viewership and listenership trends. It is understood that these studies are an important tool and guide for local stations and producers in order to understand the actual market and to plan ahead with regards to market strategies and programme schedules.


During the past two years the Authority has observed the various changes occurring within the broadcasting sector and consulted with stakeholders in order for the Media Audience Survey to accurately reflect the current scenario and needs.


Thus, the Authority is inviting it stakeholders to give their feedback and suggestions about the current Media Audience Survey format and reports. Your suggestions will be taken into consideration for future studies taking place. Stakeholders may give their suggestions and comments via email on info.ba@ba.org.mt till Friday, 4th February, 2022. 


Dr Joanna Spiteri
Chief Executive
20th January 2022

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