05Nov2008

Ċirkulari 48/08

Proċess ta’ Konsultazzjoni dwar id-Direttiva dwar Servizzi tal-Media Awdjoviżivi

Flimkien ma’ din iċ-ċirkulari qed nehmeż żewġ dokumenti fejn Kumitat maħtur mill-Ministru responsabbli għax-xandir qed jikkonsulta max-xandara dwar id-Direttiva dwar Servizzi tal-Media Awdjoviżivi.

Nitolbok tiċċirkula dawn iż-żewġ dokumenti annessi mal-impjegati tiegħek u mal-independent production houses.

Huwa fl-interess tagħkom li tagħmlu sottomissjonijiet bil-miktub sa mhux aktar tard mill-5 ta’ Novembru 2008.

Konsultazzjoni Pubblika

Servizzi tal-Media Awdjoviżiva (2007/65/EC)

Sinjur/a

Sa l-aħħar tal-2009 id-Direttiva ta’ l-Unjonji Ewropea dwar Servizzi tal-Media Awdjoviżivi (2007/65/EC) trid issir parti mil-liġi Maltija.  Din id-Direttiva qed tieħu post id-Direttiva dwar Televiżjoni mingħajr Fruntieri (89/552/EEC). Hija tirregola kemm il-qasam televiżiv kif ukoll il-qasam ta’ servizzi non-linear, per eżempju video on demand, mobile TV u servizzi televiżivi fuq l-Internet.

Id-Direttiva tista’ tiksibha minn:

http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32007L0065:EN:NOT

Din id-direttiva fiha partijiet li huma obbligatorji u li jridu jidħlu fis-seħħ kif inhuma. Iżda fiha partijiet oħra fejn l-Istati Membri jistgħu jaddattaw provvedimenti partikolari għas-sitwazzjoni tagħhom u partijiet oħra li huma rakkomandazzjonijiet.

L-Onorevoli Dolores Cristina, Ministru għall-Edukazzjoni, Kultura, Żgħażagħ u Sport, ħatret Kumitat biex jieħu ħsieb ix-xogħol meħtieġ biex id-Direttiva issir parti mil-liġi Maltija u biex jagħti parir lill-Gvern dwar dak li d-Direttiva tqisu bħala rakkomandat. Dan il-Kumitat qiegħed iniedi proċess ta’ konsultazzjoni ma dawk kollha li huma, b’xi mod jew ieħor, interessati fis-settur.

Qed ninkludi ma’ din l-ittra siltiet mid-Direttiva li naħseb jinteressawk b’mod partikolari. Napprezzaw li jekk għandek xi kummenti dwarhom jew dwar xi aspetti oħra mid-Direttiva tiktbilna jew fuq l-indirizz:

Konsultazzjoni: Direttiva AVMS
Ministeru għall-Edukazzjoni, Kultura, Żgħażagħ u Sport
Casa Leoni
Triq il-Kbira San Gużepp
Santa Venera

jew fl-indirizz elettroniku daniela.vella@gov.mt

Napprezza jekk tibgħat il-kummenti tiegħek sal-5 ta’ Novembru 2008.

Inselli għalik,

Daniela Vella

Ministeru għall-Edukazzjoni, Kultura, Żgħażagħ u Sport

Audio Visual Media Services Directive

Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities

Consultation on non-obligatory aspects of the Directive

Provisions of Directive

Article 3

7. Member States shall encourage co- and/or self-regulatory regimes at national level in the fields coordinated by this Directive to the extent permitted by their legal systems. These regimes shall be such that they are broadly accepted by the main stakeholders in the Member States concerned and provide for effective enforcement.

Article 3c

Member States shall encourage media service providers under their jurisdiction to ensure that their services are gradually made accessible to people with a visual or hearing disability.

Article 3e

2. Member States and the Commission shall encourage media service providers to develop codes of conduct regarding inappropriate audiovisual commercial communication, accompanying or included in children's programmes, of foods and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, trans-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended.

Article 3g

1. Product placement shall be prohibited.

2. By way of derogation from paragraph 1, product placement shall be admissible unless a Member State decides otherwise:

• in cinematographic works, films and series made for audiovisual media services, sports programmes and light entertainment programmes, or
• where there is no payment but only the provision of certain goods or services free of charge, such as production props and prizes, with a view to their inclusion in a programme.

The derogation provided for in the first indent shall not apply to children's programmes.

Programmes that contain product placement shall meet at least all of the following requirements:

(a) their content and, in the case of television broadcasting, their scheduling shall in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;

(b) they shall not directly encourage the purchase or rental of goods or services, in particular by making special promotional references to those goods or services;

(c) they shall not give undue prominence to the product in question;

(d) viewers shall be clearly informed of the existence of product placement. Programmes containing product placement shall be appropriately identified at the start and the end of the programme, and when a programme resumes after an advertising break, in order to avoid any confusion on the part of the viewer.

By way of exception, Member States may choose to waive the requirements set out in point (d) provided that the programme in question has neither been produced nor commissioned by the media service provider itself or a company affiliated to the media service provider.

3. In any event programmes shall not contain product placement of:

• tobacco products or cigarettes or product placement from undertakings whose principal activity is the manufacture or sale of cigarettes and other tobacco products, or
• specific medicinal products or medical treatments available only on prescription in the Member State within whose jurisdiction the media service provider falls.

4. The provisions of paragraphs 1, 2 and 3 shall apply only to programmes produced after 19 December 2009.

Article 3i

1. Member States shall ensure that on-demand audiovisual media services provided by media service providers under their jurisdiction promote, where practicable and by appropriate means, the production of and access to European works. Such promotion could relate, inter alia, to the financial contribution made by such services to the production and rights acquisition of European works or to the share and/or prominence of European works in the catalogue of programmes offered by the on-demand audiovisual media service.

Article 26

Not later than 19 December 2011, and every three years thereafter, the Commission shall submit to the European Parliament, the Council and the European Economic and Social Committee a report on the application of this Directive and, if necessary, make further proposals to adapt it to developments in the field of audiovisual media services, in particular in the light of recent technological developments, the competitiveness of the sector and levels of media literacy in all Member States.

This report shall also assess the issue of television advertising accompanying or included in children's programmes, and in particular whether the quantitative and qualitative rules contained in this Directive have afforded the level of protection required.